Typically when we think 'image' we think 'visual' but our self-image consists, not only of how we look but also of how we sound. Communication is a integral part of what it means to be human so the way we sound when we speak is indivisible from our self-image.
What I find particularly compelling about the 7 deadly sins is that they are all based on emotions. In fact, I think that instead of calling them 'sins', they'd be better identified as 'nasty' (undesirable) feelings that have the potential to develop into harmful actions.
The reason why fear has such a strong influence over our decisions and, consequently, our lives is because of the misleading idea that fear keeps us out of danger.
